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IPA to represent UK ad industry at 2010 World Expo
2010. 18 February
by Kate Nettleton
(campaignlive.co.uk) The IPA has secured the opportunity to represent the UK advertising industry at the World Expo in Shanghai.
The body has been selected by the UK Trade & Investment body to represent its member agencies by conducting a creative workshop in the UK Pavilion of the Expo on 20 May.
Eight of the IPA's member agencies – 23red, BJL Group, Euro RSCG, M&C Saatchi, McCann Erickson, Ogilvy Group, Profero and Sense Worldwide – have signed up to participate in the event, which will be attended by Chinese brand owners and government officials.
In addition to the creative workshop, the IPA will also conduct a one-day conference in a bid to position the UK as a centre of creative excellence.
Rory Sutherland, the IPA president and vice-chairman of Ogilvy Group UK, said: "When China makes new forays into the international marketplace, and decides to take its brands global, it's vital that the first number they dial starts with a +44."Source: www.campaignlive.co.uk