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IPA to represent UK ad industry at 2010 World Expo

2010. 18 February

by Kate Nettleton
( The IPA has secured the opportunity to represent the UK advertising industry at the World Expo in Shanghai.

The body has been selected by the UK Trade & Investment body to represent its member agencies by conducting a creative workshop in the UK Pavilion of the Expo on 20 May.

Eight of the IPA's member agencies – 23red, BJL Group, Euro RSCG, M&C Saatchi, McCann Erickson, Ogilvy Group, Profero and Sense Worldwide – have signed up to participate in the event, which will be attended by Chinese brand owners and government officials.

In addition to the creative workshop, the IPA will also conduct a one-day conference in a bid to position the UK as a centre of creative excellence.

Rory Sutherland, the IPA president and vice-chairman of Ogilvy Group UK, said: "When China makes new forays into the international marketplace, and decides to take its brands global, it's vital that the first number they dial starts with a +44."