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HK exhibit wins int'l design award

2009. 28 May

( An exhibition on HongKong's participation in World Expo 2010 Shanghai China will be reprovisioned for a two-week display at the Exhibition Centre of World Expo 2010 Shanghai from July 1 after winning an international design honour.

The German-based iF Communication Design Award was presented to Hong Kong's Expo 2010 exhibition in the corporate architecture category, which includes exhibitions and events, and communications media for public spaces.

Commissioned by the Information Services Department and designed by Hong Kong-based Oval Design, the two-part display was first held at the old Central Police Station in October.

One part highlights the city's unlimited potential by bringing out the themes of connectivity and creativity, part of the Hong Kong Pavilion experience at Expo 2010.

Another part explains Hong Kong's participation in the Expo's Urban Best Practices Area under the 'smart card, smart city, smart life' theme - through a fluorescent lime-green string screen which gives a 3D effect.

There are several eye-catching design elements, including a mirror-room symbolising the city's openness, transparency and infinite potential, and a room interlinking text and photos.

The award, started in 1953, is regarded globally as a prestigious trademark for outstanding design. This year's judging panel included design and communications leaders from Germany, the UK, the Netherlands, Switzerland, Italy and Taiwan.