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US to bring Hollywood dazzle

2010. 4 March

by Yang Jian
( The USA Pavilion at the World Expo 2010 will feature a movie with cutting-edge technologies and Hollywood know-how that is expected to be as stunning as the 3D sci-fi blockbuster "Avatar," designers of the pavilion said yesterday.

NBA stars Kobe Bryant and Earvin "Magic" Johnson, who have expressed strong interest in the Expo, may appear at the pavilion to talk with their fans, said Greg Lombardo, director of brand development of BRC Imagination Arts, the pavilion's Hollywood-based design company.

Movie in 4D

"The Garden," an 8-minute urban fairy tale, will weave four-dimensional effects like wind and rain into the story, said Bob Rogers, founder and chairman of the company.

The movie will be played on five 10-meter-tall screens fancifully shaped like tall buildings and turned sideways.

By projecting different images and graphic patterns on them they will become buildings, windows and bus stops.

In the story, a 9-year-old girl plants flowers to turn an abandoned vacant lot in the city into a garden, and her passion and determination inspire her neighbors, who establish the flourishing garden together.

At the end, a city that was once tired and gray is transformed.

The story highlights the importance of achieving common goals through collaboration, and indicates that the world's nations can work together to create a beautiful future, Rogers said.

The movie has no dialogue, only moving images, music and sound.

It will be played repeatedly in a 500-seat circular theater during the 184-day Expo.

Other exhibitions include a movie of Americans of all walks of life sending greetings in Mandarin at the entrance of the pavilion and some innovative exhibits from the pavilion's dozens of sponsor companies.

A stage will be set up at the gate for cultural events that will change monthly.

The US pavilion can accommodate 2,500 visitors every hour to meet what is expected to be enormous demand. It tops the list of favorites among Chinese planning to visit the Expo.