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2010. 27 April

Sweco and Tierra Grande invite photographers from around the world to take part in the “City and Nature” photo contest to be held in connection with the World Expo in Shanghai. The winners will receive a trip to China and participation in a photo workshop led by Mattias Klum in the Swedish pavilion – which is decorated with his own nature photos in giant format.

( The theme of the 2010 World Expo, “Better cities, better life”, is about how to achieve a better, safer and more sustainable urban life
in the world’s fast-growing cities. Sweco has designed the Swedish pavilion, whose exterior walls show pictures of urban environments. The inner facades between the buildings feature a dense spruce forest in the form of Mattias Klum’s photos printed on enormous canvases.

Through the photo contest, the organisers hope to create an awareness of environmental issues in an urban environment.

“The challenge in the contest is to create an inspiring picture that shows how the city and nature interact and contribute to each other’s development. We need innovative and creative people to build a sustainable society, which is also one of the underlying ideas for our design of the pavilion,” says Rebecka Gunner, Head of Communication at Sweco Sweden.

The jury consists of Mattias Klum, Professor Bob Lee from Konstfack (University College of Arts, Crafts and Design), Annika Rembe, Sweden’s Commissioner General for Expo 2010, and Eva Nygren, President of Sweco Sweden.

Participants register at and may submit entries between 1 May and 24 June. The prize ceremony will be held in the Swedish pavilion on 16 September. The five winning entries will then have the chance to take part in a photo workshop together with Mattias Klum, where one assignment will be to document the Swedish pavilion. Selected contest entries and pictures from the photo workshop will also be exhibited at the Museum of Architecture in Stockholm during November.

For additional information contact:
Rebecka Gunner, Head of Communication, Sweco Sweden, +46 734 - 12 66 75
Lennart Engelhardt, President of Mattias Klum Ab, +46 18 – 14 28 00

Tierra Grande is a communications and change company created by Mattias Klum. Tierra Grande has a mission to inspire and encourage people to take actions towards building a more sustainable society.

Sweco is an international consulting group with combined expertise in engineering, environmental technology and architecture. Sweco has 5,200 employees and recorded annual sales of more than SEK 5.3 billion in 2009. The company has projects currently underway in some 90 countries worldwide. Sweco is listed on NASDAQ OMX Stockholm AB. The information contained herein may be subject to the disclosure requirements in the Swedish Securities Exchange and Clearing Operations Act and/or the Financial Instruments Trading Act.