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Taiwanese brand showcases porcelain in Expo's zero-carbon pavilion

2010. 14 May

by Lin Shu-yuan and Lilian Wu

( (CNA) Franz Collection, a Taiwan brand known for hand-crafted and hand-painted porcelain sculpture, has joined other exhibitors in a zero-carbon pavilion at Shanghai Expo 2010, its founder said Friday.

Francis Chen said Franz, which entered the zero-carbon pavilion at the expo earlier this week, is showcasing 75 works that feature such protected bird species as the blue-winged pitta and Sacred Ibis.

The porcelains provide a permanent record of the beauty of the earth's ecology, Chen said, but he felt it would be a huge loss to humans if the species actually disappeared in the next 100 years.

The group founder said he chose porcelain as his profession because the material and its low-pollution process convey cultural values that represent the first step in protecting the environment.

"This is because porcelain emits the lowest amount of hazardous gases during its production process, next only to wood, " he said, describing it as a natural, durable, environmentally friendly material.

Chen said that during the production process, he uses leadless glaze, an electric kiln and high quality natural gas instead of fuel oil to lower the temperature of the curing process by 195 degrees Celsius, saving about 33 percent in energy consumption.

Franz, which has a 400-hectare complex at Jindezhen, Jiangxi province, is planting thousands of Taiwan yew and red maple at his complex to help offset its emissions of carbon dioxide.

Jindezhen, the porcelain capital of China, is famous for its white-and-blue porcelain.

In addition to the zero-carbon pavilion, a building complex powered by solar, wind and water energy, Taiwan has three pavilions -- the Taiwan pavilion, the Taipei pavilion, and the Aurora pavilion organized by the Taiwan-based Aurora Group -- at the Shanghai Expo, which opened May 1 and will run through Oct. 31.