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Nestlé's got bottle: Expo eco-device goes nationwide

2010. 27 May

( The Swiss government's eco-friendly themed Pavilion is proving a hit with Shanghai Expo visitors and now one of the products it showcases is being rolled out across other cities in China, including Beijing.

Their eco-shape Pure Life bottle, manufactured by Nestlé, was launched alongside a corporate education course about water-saving and environmental consciousness (pictured, right, are children participating in activities), in association with the Shanghai Education Commission, Shanghai Pudong Institute of Education Development (SPIED) and Nestlé Waters, as well as teachers and students from 18 primary schools.

As the largest brand in Switzerland, Nestlé has a responsibility to actively promote the conservation it advocates; their involvement in Project WET, a global non-profit education program on water that's active in 50 countries, is one example.

The new eco-bottle, which will become the standard for Nestlé in China, is another; designed and developed independently by French Packaging R&D Centre, it is "the lightest half-liter plastic beverage container on the market today" according to Nestlé. Using 22 percent less raw material, the bottle can easily be collapsed afterwards to the shape and size of a biscuit, a reduction of 80 percent in recycling space.

"We all share the world we live in, "said Angelo Glardini, Head of the Water Business Unit. "As the world's leading bottled water expert, Nestlé has always attached great importance to environmental protection in its business as an effort to achieve a sustainable development of the world. The employment of the eco-shape bottle is a good example."

"The launch of Project WET in Shanghai conforms to the World Expo's theme 'Better City, Better Life'," added Hu Gengsheng, a leading member of SPIED. "Raising students' awareness of environmental protection and enriching their extracurricular activities has always been [our] priority. The Project provides lively social activities, and is gaining great popularity among teachers and students."