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Celestial buys 100 hours of SMG programming
2010. 10 June
by Jonathan Landreth
(hollywoodreporter.com)
Hong Kong-based Chinese entertainment company Celestial
Pictures' on Thursday bought over 100 hours of programming from
Shanghai Media Group's WingsMedia at the 16th Shanghai Television
Festival.
The concerts, talks shows and infotainment series Celestial
licensed from SMG/Wings will air in their first run exclusively on
WaTV, Celestial's four-year-old Mandarin-language, general
entertainment channel in Malaysia and Brunei.
The purchase comes as China's government and the television
festival -- hosted by state-run SMG -- are pushing Chinese media
and entertainment content as a means of developing a broader sphere
of global influence.
Among the programs purchased is "The World Expo International Music
Extravaganza," produced for the ongoing Shanghai Expo 2010 and
featuring Korean pop singer Rain and Taiwan pop star Coco
Lee.
Celestial also bought the financial talk show "Boss Town,"
featuring off-beat interviews with top business executives and
entertainers such as Jet Li, star of the rumored opening night film
at this weekend's Shanghai International Film Festival, "Ocean's
Paradise."
Another show purchased was "Fashionista," a series that sends
correspondents to New York, Tokyo, Paris, London to cover fashion
trends and celebrity stories from a Chinese point of view, the
companies said in a statement.
"Shanghai Media Group continues to produce some of the most
entertaining and top quality programs in China and we look forward
to working with WingsMedia to bring these programs exclusively to
WaTV’s audience," said Ofanny Choi, Celestial's senior vice
president for channel operations.
Choi signed the deal with Maggie Zhou, Wings deputy general
manager, at the STVF, which ends Friday at the Shanghai Exhibition
Center.
Source:www.hollywoodreporter.com