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Queensland to shine at World Expo 2010

2010. 21 June

( Queensland will be on show to the world this week, with 'Queensland Week' underway at the Shanghai World Expo.

In Shanghai for the launch, Treasurer and Minister for Employment and Economic Development Andrew Fraser said Queensland Week was the highlight of the State's participation at Expo and would involve a number of business events and cultural performances.

"China is the fastest growing economy in the world, and a key trading partner for Queensland. With around seven million visitors expected to pass through the Australian Pavilion over the six months to 31 October, this is our opportunity to showcase everything Queensland has to offer," Mr Fraser said.

Queensland is a partner in the Australian Pavilion, seizing the opportunity to raise awareness of Queensland in China, develop business networks and promote our industry strengths.

"The official launch of Queensland Week will take place today in the Australian P avilion along with a State Reception," he said.

"Already some of Queensland's best and brightest have been on show. Yesterday I launched the Queensland Government's HEAT Fashion initiative, which will see the Government and Queensland fashion designers team up to crack new international markets.

"Renowned label Easton Pearson, which is Queensland born and bred, was featured at the launch, and will use it as a springboard into the massive Chinese market.

"Last night, I also announced a new $100,000 partnership between the Queensland Government sponsored Asia-Pacific Screen Awards (APSA) and the Motion Picture Academy (MPA), to invest in up and coming filmmakers in the region.

"APSA is this region's answer to the Oscars, allowing filmmakers from around 70 countries the chance to have their work showcased internationally.

"MPA has acknowledged the work of APSA and the talent in the region, and has put forward $100,000 to be split between four successful filmmakers. Those four will be selected by a panel, and announced at the APSA awards on the Gold Coast in December."

Mr Fraser said key events for the week included the opening of a photo exhibition of Brisbane's development since World Expo 88, in line with the Expo theme of "Better city, better life".

Tomorrow will see the celebration of Queensland's 21st anniversary as a Sister State-City with Shanghai.

Queensland Week runs from 20 - 26 June, with a number of business and cultural activities taking place in the Australian Pavilion and throughout Shanghai.

For more information about Queensland's participation at Expo visit

Treasurer and Minister for Employment and Economic Development
The Honourable Andrew Fraser