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Selling wine into China

2010. 28 June

Terry Chellappah says the push into China will focus on the medium and top end of the market (ABC News: Damien Larkins)

( The Agriculture Minister Terry Redman has embarked on a trade mission to promote West Australian wine to Chinese markets.

A WA wine master class, which will promote about 20 local wines to international importers, will be held at the World Expo
in Shanghai this week.

Mr Redman will also launch a WA wine book which profiles 100 wineries from around the state.

Arelwood Wines' Terry Chellappah, whose wine is being featured in Shanghai, says the Chinese market is becoming a strong focus.

"We see it as a positive thing to be doing, not just as a low cost option for the Chinese market but to promote the quality and diversity of WA wine into the medium and top end of the market."