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Antwerp Diamond Day

2010. 12 July

by By Julius Zheng
( Antwerp Diamond Day, held in the Belgian-EU Pavilion at the Shanghai World Expo 2010 on June 7, was a highlight event for the pavilion. Organized by Antwerp World Diamond Centre (AWDC), the event also led off the Antwerp Diamond Week festivities being held in the same venue.

The event provided networking opportunities for expo attendees to learn about AWDC and to meet representatives of Antwerp diamond companies. An educational seminar and lectures by leading authorities on scientific diamond research were also presented.

During the week, the “Diamonds Love Antwerp” quality label was officially launched in China, to signify the knowledge and trust, craftsmanship and heritage, integrity and transparency of the Antwerp diamond tradition. Through a unique and exclusive partnership with the Shanghai Diamond Exchange (SDE), AWDC will promote Antwerp diamonds on the Chinese market, exporting them directly from the Antwerp Diamond Office to the SDE, which will have the right to issue the “Diamonds Love Antwerp” certificate as a trademark for quality.

The Antwerp Diamond Week was popular with dignitaries. Antwerp Governor Cathy Berx officially opened Antwerp Diamond Day. A gala dinner was organized by the City of Antwerp and the Province of Antwerp at the Consulate General of Belgium on June 8 for representatives of the leading economic sectors of Antwerp and their Chinese counterparts.