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Iconic Burj Khalifa model wins over visitors at UAE Pavilion

2010. 21 September

( Sculpted like a sand dune, the much-acclaimed UAE pavilion, which was rated as one of the most popular pavilions at the Shanghai World Expo, has added the immensely popular attraction – a model of Burj Khalifa, the world's tallest building.

Visitors to the UAE's unique pavilion are mesmerised by the tall showcase displaying the eye-catching model, which was provided by the Burj Khalifa's developer, Emaar Properties, the global property developer with significant presence in key international markets.

Burj Khalifa, the iconic development underscores the power of global collaboration and Emaar's project development competencies.

This perfectly ties in with the focus of the UAE Pavilion's objective of highlighting the country's rapid urban development in keeping with the theme of the Expo, 'Better City, Better Life.' The national pavilion throws light into the evolution of the UAE – its heritage and how through sheer determination and vision, the country embarked on ambitious developments that improve people's lives.

The UAE Pavilion emphasises that the country's development model is not only about creating physical infrastructure through building projects but also elevating the lifestyle and standard of living of its people. Emaar's urban development showcase is a perfect complement to this outlook.

Mr Ahmad Al Matrooshi, Managing Director, Emaar Properties, said the showcase of Burj Khalifa in the UAE Pavilion underscores the national pride associated with the tower, and the country's can-do ability to create global icons. "A distinguished lifestyle destination that celebrates the highest standards of modern living, Burj Khalifa is indeed a proud example of the UAE's development capabilities," he said.

"Today, the key challenge before policymakers is to undertake powerful urban projects that bring about a marked improvement in the quality of living. Burj Khalifa – which is a vertical city in its own right, featuring homes, offices, the first Giorgio Armani Hotel and Residences as well as leisure outlets – is a model in modern urban infrastructure development. The overwhelming response of visitors to the display of Burj Khalifa in the UAE Pavilion will further enhance interest in the economic opportunities offered by the country and also drive investor interest in our world-class projects."

Rising gracefully from the earth, the 828-metres high Burj Khalifa anchors Emaar's flagship mega-project, Downtown Dubai, a 500-acre community, described as the 'new heart of the city.'

Burj Khalifa is a modern marvel that pushes the frontiers of design, architecture, and construction technologies. First described as 'History Rising,' the tower is now 'A Living Wonder.'

The tower is the epitome of powerful global collaborations that the UAE – home to over 180 nationalities – nurtures. Befitting the nation's commitment to sustainable development, Burj Khalifa also upholds several energy and water use efficiency initiatives that are another example for urban planners.

Every aspect of Burj Khalifa and Downtown Dubai has been carefully designed and structured to set benchmarks in urban development, and to offer a 'better life' and contribute to the evolution of a 'better city.'

The city's newest and most popular lifestyle destination, Downtown Dubai also hosts The Dubai Mall, the world's largest shopping and entertainment destination with 1,200 retail outlets; Souk Al Bahar, a modern shopping centre that celebrates Arabian architecture; several five star premium hotels; a dedicated commercial office cluster; hundreds of homes handed over to customers; and the 3.5 km Emaar Boulevard.

A must-visit attraction in Downtown Dubai is The Dubai Fountain, the world's tallest performing fountain, which overlooks the Burj Khalifa.

The UAE pavilion is expected to host millions of visitors during the Expo and will run through October 31, 2010. Already, over a million visitors from around the world have toured the UAE pavilion.