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Cell phone could be music's savior: Jones
2009. 23 June
"We are going to reinvent the record business, in China, because it's dead," the 76-year-old producer of Michael Jackson's Thriller, which has sold over 100 million copies worldwide,
by Matt Hodge
(chinadaily.com.cn)
A day after announcing that he would compose the theme song for the Shanghai 2010 World Expo, legendary music producer Quincy Jones promised yesterday to save the crumbling global record industry - starting in China.
"Not might, we are going to. I don't know how long it will take, but we've got to do it quicker than in the next decade. Yi bu, Yi bu (step by step). We need the music industry. It's already collapsed. The American music business went down $22 billion last year, 44 percent, man. The whole Middle East is a joke, the world is a joke.
"I haven't figured out all the details yet. I'm still fishing. But, hopefully, we're going to do it through cell phones, by putting it on every cell phone in China. And that's why I want for it to be closer to China Mobile, and the guys at Blackberry and so forth, and that's the answer (to piracy)."
Such comments would be dismissed as hyperbolic had they come from anyone else.
But Jones, who came here last week to accept a lifetime achievement award at the 12th Shanghai International Film Festival, tends to translate words into deeds.
His feats include producing the biggest-selling record of all time (Thriller), discovering Oprah Winfrey (as producer, he cast her in Steven Spielberg's The Color Purple), being nominated for the most Grammy Awards (79), and arranging the first song ever played on the moon (Frank Sinatra's Fly Me to the Moon, played by astronaut Buzz Aldrin in 1969) on a tape recorder.
Source:www.chinadaily.com.cn