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Leo Burnett wins Zendai in China

2009. 21 April

by Anita Davis

( HONG KONG - Chinese real estate company Zendai has appointed EmporioAsia Leo Burnett as its digital agency following a competitive pitch for the account.

EmporioAsia is tasked with building sites for the Zendai Art Hotel and the Zendai Hotel Yin, which is slated to open at the Himalayas Center in Shanghai in 2010, as well as developing online and mobile-marketing strategies.

According to the agency, the sites will focus on the luxury boutique hotels’ Chinese cultural and artistic motifs and will be running before the Shanghai World Expo next year.

The win adds to Leo Burnett’s roster of hospitality accounts, which includes Ascott, Conrad, Hilton, Hyatt, Marriott and Shangri-La.