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Crackdown on fake Shanghai Expo goods

2009. 22 April

( COUNTERFEIT goods have long been a problem faced by local watchdogs. But now counterfeit stores have been added to the list of intellectual property rights violations, officials said yesterday.

The Shanghai Industrial and Commercial Administrative Bureau said that a man surnamed Jin opened a supermarket named "Tesco" in Jiading District last year. The store had eye-catching Tesco logos on its membership cards, bags, price labels, receipts and staff uniforms.

The store, however, was not an official branch of the Tesco hypermarket.

The bureau's Jiading District branch shut the store and fined Jin 100,000 yuan (US$14,650).

Another two supermarket brands, "Century Lianhua" and "Hualian" were also appropriated by counterfeiters. The bureau found that stores named "Century Hualian" had opened in the city, mostly in the suburbs. The stores had similar decorations to the two supermarkets.

Officials said that 73.5 percent of the intellectual property rights violation cases last year involved foreign brands, about the same as in 2007. Most were items such as purses, garments and watches.

The bureau's Pudong New Area branch found a company selling fake Hello Kitty shoes last March.

The company had sold 22 pairs before it was caught, the bureau said. It confiscated the remaining 121 pairs and imposed fines on the company of about 30,880 yuan.

Bureau officials said that this year they would be focusing on protecting the intellectual property rights of the 2010 World Expo.

To date, the bureau has dealt with more than 70 cases of misusing the Expo logo and the Haibao image, or selling fake Haibao toys.

The Bureau of Shanghai World Expo Coordination said yesterday that the Expo logo, slogan and the Haibao image could not be used without the bureau's permission.