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10AM joins BATES 141
2009. 3 August
10AM Communications, a Singapore-based creative hot shop, has joined Bates 141, the world’s largest Asia-centered marketing communications network and a WPP company.
“We are delighted to welcome a creative jewel like 10AM to the group and look forward to working with Sau Hoong and her colleagues,” said Sir Martin Sorrell, Chief Executive, WPP.
“10AM is much more than a creative star in Singapore; its brilliance stands out across Asia,” said Jeffrey Yu, Chairman, Bates 141.
“With this partnership, 10AM will add significant creative firepower to the group, and Lim Sau Hoong, founder, CEO and ECD, will join a group of Asian leaders and companies who share a collective vision to be the catalyst of change in the fastest growing region in the world,” added Jeffrey.
“There is an incredible strategic and cultural fit between 10AM and Bates 141. With an extensive network coverage across Asia, Bates 141 can add muscle to 10AM’s growth and provide the network strength for our clients seeking regional coverage,” said Sau Hoong.
Within a short span of seven years, Sau Hoong established 10AM as a creative force not just in Singapore, but in the Mandarin-speaking Greater China markets and beyond. According to regional trade magazine, Marketing, Sau Hoong ranks as the three most influential persons in media, marketing and advertising.
During Chinese Premier Wen Jia Bao’s visit to Singapore earlier this year, Singapore’s Minister Mentor Lee Kuan Yew, cited Sau Hoong as a role model for Sino-Singaporean ties. Dr. Lee Boon Yang, Minister for Information, Communications and the Arts, added, “the industry needs more people like Lim Sau Hoong.” As Patron of the Arts and winner of the President’s Design Award, Sau Hoong is regularly involved in top-level discussions with the Singapore Government on how to take the nation to the next level for the arts and creative thinking.
In China, Sau Hoong’s campaign for Bank of China has garnered more than 70 advertising awards including Cannes Lions and Asia Pacific Media Awards. 10AM has since worked on China’s largest national TV network CCTV’s corporate campaign. Sau Hoong’s work for CCTV2 has been regarded as one of the most influential pieces in China and the campaign line for CCTV was voted the most memorable slogan in China.
With a small but highly talented and young team, 10AM is moving into design, music and content, and this has led to assignments including composing ring tones for Sony Ericsson, packaging design for Creative Technology, movie production and curatorial duties for both regional and international shows. 10AM was Studio Master for Singapore Seasons 2007, a showcase of Singapore design organized by the Singapore Design Council.
And come 2010, 10AM will be actively involved in the Shanghai World Exposition. In addition to the marketing communications work for the Shanghai World Expo Bureau, Sau Hoong is also Chairperson to the Advisory Panel to the Singapore Pavilion at the 2010 World Exposition.
10AM will report to Bates 141 Chairman, Jeffrey Yu, but will continue to work independently, yet collaborate closely with Bates 141.
“Sau Hoong’s proven vision and forays in design can also help 141 enter the high-end retail environment design. 10AM will become Bates 141’s test lab for new ideas,” added Jeffrey.