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Namibia Prepares for 2010 World Expo

2009. 17 August

by Catherine Sasman
( The Ministry of Regional and Local Government, Housing and Rural Development was mandated to coordinate Namibia’s participation in the 2010 World Expo to be held in Shanghai, China.

Namibia’s theme will be ‘experience living diversity’ – with the overall theme of the expo being ‘better city, better life’, with preparations that have started already in 2007.

The Ministry has established a preparatory committee under the leadership of the Commissioner General of Section, Ambassador Hinyangelwa Asheeke.

Minister Jerry Ekandjo said Namibia would go to this expo with a standing experience of the 1998 expo held in Lisbon, Portugal, the 2000 expo in Hannover, Germany, and the 2008 expo in Spain.

Ekandjo said the 2010 expo would be an opportunity to project Namibia’s uniqueness, competitiveness and opportunities to millions of visitors, “particularly at this time when we need to grow and diversify our industrial base and expand our participation in the global market”.

Asheeke said the expo aims to demonstrate how human efforts have come to improve the living conditions of people and to celebrate the achievements attained through the world’s modern cities, as cities have emerged to be one of the most effective ways through which citizens of big and small nations have come together in their diversity.

He said Namibia’s theme – while the country does not really have classically metropolitan cities – would portray the urban/rural life interactions and interchangeability.

Namibia also intends to showcase how it utilises its natural resources and technology to improve people’s living conditions, and further to show off the country as a destination of choice.

Asheeke said young ambassadors of Namibia are being sought for this event, and called on public and private sector sponsorships to make this event a successful reality.

The Chinese Government has provided Namibia with N$6 million to pave the way for its participation.

The Chinese Embassy in Namibia pledged another N$10 000.

At the launch of Namibia’s participation in the event, private businessman, Sydney Martin, has pledged N$50 000 as well as one ton of fresh hake fillets and one ton of beef fillets from his various business interests.
The first auction in a planned series for fundraising, raised close to N$20 000, with various sponsorships from the private sector.