AirMedia's Digital Media Network to Cover All Shanghai Terminals
2009. 27 August
AirMedia Group Inc.
(Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in
China targeting mid-to-high-end consumers, today announced that it entered
into a concession rights contract with JCDecaux Momentum Shanghai Airport
Advertising Co., Ltd. under which AirMedia will exclusively operate digital TV
screens and digital frames in Shanghai Pudong International Airport and
Hongqiao International Airport from September 1, 2009 to February 15, 2012.
The contract grants AirMedia concession rights to operate digital frames
at both terminals of Pudong airport and the existing terminal of Hongqiao
airport starting from September 1, 2009. It also grants AirMedia concession
rights to operate digital frames at Terminal 2 of Hongqiao airport which is
under construction and scheduled to commence operations before the opening of
the World Expo 2010 in Shanghai. With this contract, AirMedia's digital frame
network has expanded to 30 airports including all of the 15 largest airports
The expiration date of AirMedia's existing concession rights to operate
digital TV screens at Terminal 1 of Pudong airport and Terminal 1 of Hongqiao
airport has been extended from September 19, 2010 to February 15, 2012.
The impact of concession fees under the above concession rights contract
has been included in AirMedia's guidance of total concession fees in the third
quarter and the fourth quarter of 2009.
About AirMedia Group Inc.
AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of out-of-home
advertising platforms in China targeting mid-to-high-end consumers. AirMedia
operates the largest digital media network in China dedicated to air travel
advertising. AirMedia operates digital TV screens in 41 major airports,
including all of the 30 largest airports in China. AirMedia also operates
digital frames in 30 major airports. In addition, AirMedia sells
advertisements on the routes operated by 12 airlines, including the three
largest airlines in China. In select major airports, AirMedia also operates
traditional media platforms, such as billboards, light boxes, and other
digital media, such as mega LED screens.
In addition, AirMedia has obtained exclusive contractual concession rights
to develop and operate outdoor advertising platforms at Sinopec's service
stations located throughout China until the end of 2014. AirMedia plans to
install its advertising platforms in at least 3,500 service stations in major
cities throughout China by the end of 2011, and in at least 8,000 service
stations by the end of 2014.
For more information about AirMedia, please visit
About JCDecaux Momentum Shanghai Airport Advertising Co., Ltd.
JCDecaux Momentum Shanghai Airport Advertising Co., Ltd. is a joint
venture established in 2005 by Shanghai International Airport, JCDecaux Pearl
& Dean Ltd., and Shanghai Momentum Media & Advertising Co., Ltd. to operate
and develop all the indoor and outdoor advertising media in both airports in
Shanghai Pudong International Airport and Hongqiao International Airport.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expect," "anticipate," "future,"
"intend," "plan," "believe," "estimate," "confident" and similar statements.
Among other things, the quotations from management in this announcement, as
well as AirMedia Group Inc.'s strategic and operational plans, contain
forward-looking statements. AirMedia may also make written or oral forward-
looking statements in its periodic reports to the U.S. Securities and Exchange
Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders,
in press releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. Statements that are not
historical facts, including statements about AirMedia's beliefs and
expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of important factors could
cause actual results to differ materially from those contained in any forward-
looking statement. Potential risks and uncertainties include, but are not
limited to, if advertisers or the viewing public do not accept, or lose
interest in, our air travel advertising network, we may be unable to generate
sufficient cash flow from our operating activities and our prospects and
results of operations could be negatively affected; we derive substantially
all of our revenues from the provision of air travel advertising services, and
recent slowdown in the air travel advertising industry in China may materially
and adversely affect our revenues and results of operation; our strategy of
expanding our advertising network by expanding into traditional media and
building new media platforms may not succeed, and our failure to do so could
materially reduce the attractiveness of our network and harm our business,
reputation and results of operations; if our customers reduce their
advertising spending due to an economic downturn in China and/or elsewhere or
for any other reason, our revenues and results of operations may be materially
and adversely affected; if we are unable to retain existing concession rights
contracts or obtain new concession rights contracts on commercially
advantageous terms that allow us to operate our advertising platforms, we may
be unable to maintain or expand our network coverage and our business and
prospects may be harmed; a significant portion of our revenues has been
derived from the five largest airports and three largest airlines in China,
and if any of these airports or airlines experiences a material business
disruption, our ability to generate revenues and our results of operations
would be materially and adversely affected; AirMedia's limited operating
history makes it difficult to evaluate our future prospects and results of
operations; and other risks outlined in AirMedia's filings with the U.S.
Securities and Exchange Commission. AirMedia does not undertake any obligation
to update any forward-looking statement, except as required under applicable
For more information, please contact:
Investor Relations Director
AirMedia Group, Inc.
SOURCE AirMedia Group, Inc.
Investor Contact: Raymond Huang, Investor Relations Director of AirMedia Group, Inc., +86-10-8460-8678, or email@example.com; Cynthia He of Brunswick Group, +86-10-6566-2256, or firstname.lastname@example.org