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Exporters to build pavilion for Shanghai Expo

2009. 18 September

by Cho Chung-un
(koreaherald.co.kr) Korea's leading exporters yesterday broke ground on a joint exhibition pavilion for Expo 2010 Shanghai that kicks off in May for a 5-month run.

A group of 12 companies including Samsung Electronics, Kumho Asiana, Shinsegae, POSCO, Hyundai Motors and Korea Electric Power Corp. will build a joint exhibition facility in the Puxi region of the city. Hyosung, Doosan, LG, STX, Lotte and SK Telecom also plan to take part in the project. About 30 billion won ($24.8 million) will be invested from businesses' pockets while the Korea International Trade Association, an influential business lobbying group, takes charge of overall coordination.

The joint pavilion of South Korean exporters is one of two exhibition sites to be built exclusively for businesses. An association of Japanese businesses also plans to build an independent pavilion during the expo. The Korean pavilion, however, will draw more attention as leading global companies such as Samsung and POSCO take part while smaller mid-sized Japanese companies participate in events, officials said.

The joint pavilion will visualize the future city driven by green technology and growth mechanisms, Oh Young-ho, vice chairman of the Korea International Trade Association, said at the ground breaking ceremony.

The project will also enhance corporate images of Korean firms in China which have already reached the local market in previous years. China is Korea's No.1 export destination.

Businesses will showcase their strategies in making city life better by using renewable energy, smart grid technology and intellectual transportation systems in the future, officials said. Companies are not allowed to directly display their own products during the exhibition according to expo rules.

The three-story building consists of four halls, each designed to promote advanced green technology developed by Korean companies and their corporate vision for the future.

The construction of the Korean business pavilion will be environment-friendly from the foundation work to demolition process.

The tent material planned to cover the exterior of the pavilion will be recycled as grocery bags and will be distributed in supermarkets such as E-mart in the city.

The planned participation of North Korea in the upcoming expo also drew attention.

North Korea is expected to participate at the 2010 World Expo in Shanghai, for the first time.

"North Korea will open its national pavilion on a 1,000-square-meter area under the theme of 'capital of Joseon, Pyeongyang,'" Xu Wei, spokesperson of Shanghai Expo 2010.

The official did not elaborate on the funding of the North Korean pavilion but the communist government will rent the exhibition space instead of constructing its own building.

The World Expo Shanghai 2010 is expected to draw 70 million visitors with more than 230 participating countries. The theme of the exposition will be "Better City, Better Life," and the event is scheduled to take place from May 1-Oct. 31, 2010.

The Chinese government plans to spend 28.6 billion yuan ($4.18 billion) on the expo.

(christory@heraldm.com)

Source: www.koreaherald.co.kr