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Li Bingbing promotes charity for Expo

2009. 13 October

Chinese actress Li Bingbing poses at an event on October 12, 2009 in Beijing, where she was named "charity love ambassador" for the World Expo 2010 Shanghai. [CRI]

( Chinese actress Li Bingbing was named "charity love ambassador" on October 12, 2009 by the organizing committee of the World Expo 2010 Shanghai.

Li, who already holds nearly 40 charitable ambassador titles, has helped raise more than 30 million yuan (US$4.4 million) in the past decade, benefiting 3,000 people, reports.

Receiving her latest ambassador certificate at a ceremony in Beijing, Li said that she will try to do more.

For a start, Li unveiled her own charity campaign, entitled "LOVE - Responsible Life", at the ceremony.

The program's first project will be a collaboration with the Climate Group, which is represented by former British Prime Minister Tony Blair, to plant millions of trees to fight desertification in northwestern China. Li hopes the project will improve the environment as well as the life of local residents.