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Easier entry for mobile users

2009. 14 October

by Zhu Shenshen
( China Mobile users will be able to use mobile phones equipped with swipe technology when they visit the 2010 World Expo, the carrier and Expo organizers said yesterday.

There will be two steps to the process: first, replacing the SIM card with one featuring RFID (radio frequency identification) technology in China Mobile's outlets and then purchasing tickets directly using the mobile phone or by cash or credit cards, China Mobile's Shanghai branch said. Phone users will be able to enter the Expo site by swiping their mobile phones at the entrance and avoiding the queues.

China Mobile will launch the services in 10 provinces and cities, including Shanghai, Beijing and Fujian and Guangdong provinces from next month.

"The technology makes the Shanghai World Expo unique and more successful," Shanghai Vice Mayor Ai Baojun said yesterday.

The cooperation with the Bureau of the Shanghai World Expo Coordination represented Shanghai Mobile's expansion of mobile services, the carrier said.

During the Expo, users with the new SIM cards will also be able to use their phones to buy food and drink.

Meanwhile, the carrier is to launch the handset payment service for public transport such as buses and Metro lines by the end of the year. Also next month, people can use handsets to swipe the POS machines to pay for drinks in some local Starbucks outlets.

To protect consumers, Shanghai Mobile users will be limited to purchases of 1,000 yuan (US$147) a day or 500 yuan for a single transaction using the handset. That will limit losses in case people lose their phones, the carrier said.

China Unicom's Shanghai branch launched mobile payment services on buses and Metro lines last month.