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First 'mobile phone ticket' for Expo unveiled
2009. 14 October
by Li Na
(news.alibaba.com) The Shanghai World Expo, which will open on May 1, 2010, will have visitors use a "mobile phone ticket" for the first time in World Expo history. The "mobile phone ticket" was unveiled in Shanghai Tuesday.
With this "mobile phone ticket", visitors attending the World Expo can travel around the Shanghai Expo Park by using their mobile phones.
Experts from Shanghai Mobile explained that radio frequency identification (RFID) technology and subscriber identity module (SIM) were combined so that the users do not need to change their phone numbers, but get a SIM card that combines with the RFID, then the whole process of ticket purchase and ticket inspection can be done via cell phones.
More than 70 million visitors are expected to visit Shanghai during the World Expo period and many of them will visit the Shanghai Expo Park. The "mobile phone ticket" is convenient and environmentally-friendly, as well as speed up ticket inspection.
To ensure smooth communication in the park, China Mobile has invested 1 billion yuan in the construction of communication facilities and set up of a network at the Shanghai Expo Park, and visitors can access information about the park, weather and transportation through their cell phones in the park.
"Mobile phone tickets" for general admission will be launched first, and the price will be 140 yuan. China Mobile will begin sales of these tickets in select business halls in Jilin, Zhejiang, Hunan, and Guangdong provinces; Beijing, Shanghai, Chongqing, and Inner Mongolia Autonomous Region from November 1. The users can also book tickets through their cell phones and the Internet.