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3G platforms all the rage at industry fair

2009. 4 November

by Zhu Shenshen
( A mobile phone for pregnant women, a World Expo 2010 platform and a car with a 3G phone were displayed at the China International Industry Fair 2009, which opened yesterday in Shanghai.

Industry officials said telecommunications carriers
were trying to cash in on data applications as income gradually declines from traditional voice services.

China Telecom showcased its "Maternity Consultant" handset system. Its features include fetal heart monitoring, a radiation detector, an emergency button to call an ambulance and music suitable for a fetus.

"We have to take advantage of CDMA technology with its low electromagnetic radiation and high data transmission speed," a China Telecom staff member said at the company's booth.

China Telecom has also teamed with General Motors China to adopt its 3G technology for Cadillacs.

Such vehicles will feature a 3G phone and a SIM card, which can be used to locate the vehicle if it breaks down or other emergency occurs.

The system will account for about 25 percent of a car's total cost, according to Jeremy Wang, an analyst at Global Semiconductor Alliance.

Meanwhile, China Mobile displayed its "Mobile World Expo" platform for the first time.

After downloading a free program on a handset, people can access the World Expo 2010's mobile 3D Website to browse pictures.

"Based on the virtual visit to the World Expo through handsets, people can plan their itinerary before they really come to the Expo site," a Shanghai Mobile staffer said.