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Expo IP rights

2009. 30 November

( Organizers of the 2010 Shanghai Expo emphasized the importance of protecting the intellectual property rights (IPR) of Expo emblems during a recent news conference in Shanghai.

IPR protections for the Expo emblems went into effect in October 2004, and all levels of the Administration for Industry and Commerce have spared no efforts to protect Expo emblems, said Zhao Gang, deputy director of China's trademark office.

The Bureau of Shanghai World Expo Coordination has registered as many as 61 Expo emblems, and Zhao said the market will be regulated for the next 18 months to protect those emblems.

Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, said Expo sponsors have been using Expo emblems with the permission of the bureau.