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Chinese media delegation in Sweden

2009. 21 December

( Saturday December 12th was the final day of the Chinese media delegation to Sweden. A group of 23 journalists representing modern China and some of the most influential Chinese networks, TV-stations and newspapers such as 21st Century Business Herald, China Central Television, China Daily, China National Radio, First Financial Daily, First Financial Weekly, China Industry News, Oriental Morning Post, People´s Daily, Xinhua News Agency, Phoenix Satellite TV, Shanghai Morning Post, Shanghai Radio and Television, was sent out to scrutinize Swedish companies, business regions, authorities and social life in order to get a pre sense of the Swedish Expo 2010 Spirit of Innovation.

The young and enthusiastic group has had a busy fortnight visiting Official Partners to the Committee for Sweden’s participation at world Expo 2010 on a tour covering large parts of Sweden.
The program included everything from visits to production sites and a day care center to test driving Volvo cars as well as tours to amongst other Tekniska Museet where they were greeted by State Secretary to the Minister of Trade Gunnar Wieslander.

In connection to the Expo 2010 theme Better City, Better Life, Swedish companies, authorities and business regions of Göteborg, Malmö, Stockholm and Småland-Blekinge were happy to showcase a wide range of different solutions to urban sustainability and green urban planning much sought after due to Chinas rapidly growing urban population.

The general impression has been very positive and though more time for filming and photographing was a general wish, the journalists have enjoyed their stay, leaving comments such as:

“The trip has exceeded my expectations in many ways. I’ve gotten a lot of useful material and information for my newspaper. I especially enjoyed the visit yesterday to Hammarby Sjöstad preschool Vittra; it was nice to connect with children and locals, not just from a corporate perspective.”

It was a tired but good humored group that left Sweden, giving thanks to all for a well planned and interesting tour of the Swedish Spirit of Innovation.