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2010: Year of China World Expo Tourism

2010. 3 January

( China's tourism market is gearing up for the Shanghai World Expo. The National Tourism Administration has set 2010 as the Year of World Expo Tourism. Laurie Lew looks at this year's first promotional event.

    These 60 South Koreans are China's first overseas tourists of the year. They got a special welcome from the China National Tourism Administration at the Shanghai Pudong Airport.

    South Korean tourist said, "Shanghai is holding the World Expo this year. That's why I've brought my whole family to tour Shanghai. I hope the event could be just as wonderful as the Beijing Olympic Game."

    The tourists all received Expo "Haibao" mascots as gifts.

    The CNTA is also planning to hold several campaigns to promote China's World Expo around the world.

    Shao Qiwei, Director of China National Tourism Admin., said, "For the inbound tourism sector, we need recovery. For the domestic travel market, we need expansion. So we need to seize the opportunity, and work with other tourism markets around the globe."

    The Administration is also planning to use the World Expo as the 2011 tourism theme overseas.

    The Shanghai World Expo will open on May 1st and run through October 31st. It's expected to draw 70 million visitors, 3-and-a-half million of them from overseas.