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Tourism Australia hopes to boost Australian visa applications

2010. 6 January

Australian tourism see Expo 2010 as a perfect opportunity to boost visitors.

by Liam Clifford

( Tourism Australia is hoping to boost the number of people looking to apply for Australian visas to allow them to visit Australia next year, through its special events being planned for the Expo 2010 in Shanghai.

Chinese people are moving to Australia in huge numbers at the moment, and Tourism Australia sees this as a chance to also promote the country as a holiday destination for the Chinese.

The plan is to stage a game of Australian rules football at the event in the Australian Pavilion. The event will take place on 17 October and will involve a game between two Australian football League clubs: Melbourne and Brisbane.

One of the themes in the Australian Pavilion is ‘The Great Outdoors’ which the organisers hope will be reflected in the football game.

Kevin Rudd, the Australian Prime Minister, says that the game, "reflects Australia\'s national values of courage, enterprise, resilience and ‘mateship'.”

The Australian Pavilion website says the programme of events taking place there will be relevant to the Expo’s ‘Better City, Better Life’ theme. It states that it will do this by, "focusing on Australia's cities - many consistently ranked as among the world's most liveable - and our smart solutions for urban living.”